How can Search Engine Optimization (SEO) help you? Why should you consider it? Let’s analyze the top 5 reasons why you must implement an SEO strategy on your website:
Free traffic: Organic traffic accounts for 53% of all traffic to websites. Is that 53% going to your website? Or to that of your competitors? Why pay for leads if you can get people who want your product or service to land on your website FREE? Why?
You can pay to be at the top of the search rankings, and you will gain customers that way too. It will cost more, but it gets the job done. Now, it generates more confidence if customers can see that you rank at the top organically. There is a reason why someone pays to be at the top when someone else is at the top without paying for placement.
Organic Search Ranking – Do you hate it when you search for your industry or business category and find your competitors’ websites ranking higher on Google than your business? Guess whom they’re going to call!
Conversion conversion conversion! – You are in business to make money—no time to waste. You want people visiting your website who are highly motivated, interested in your product or service—not just browsing, stumbling upon your website by mere chance. This kind of scenario is where SEO can help you bring qualified leads who are more ready to purchase. Cool right?
Cost per lead: Advertising can cost a fortune. But when you invest in SEO, you will soon realize how this part of the marketing budget will become one of the most important. It will help you reach quality leads better than any other form of advertising and for less money.
When using traditional advertising, you put an ad somewhere, hoping someone who needs your product or services will see it. It may or may not happen. It’s up to chance at that point.
But with SEO, the opposite happens. People who want your product or service search online, and BOOM! Your business shows up at the very top of the search ranking results! It’s magic!
Browsers to customers – According to Google, 88% of people who conduct a local search on their smartphone visit a related store within a week. 28% of searches for something nearby result in a purchase. Not every business will sell online, and even if they do, sometimes customers want to check out the actual product first.
What better way to bright customers to your actual door? They browse for the product or service, not even knowing about your business, but they find you right away since you have optimized your whole website for SEO. Result? Love at first sight! It’s a match!
That is the beauty of SEO. That is what we can do for you. And I could spend a lot more time writing about more benefits and details, but it’s not needed. Just know that SEO is cheap compared to traditional advertising, targets your niche, brings in free traffic, leads to higher conversion, and turns motivated relevant, and ready to buy customers into YOUR customers.
So, are you ready to start working on SEO? Ready to claim a higher market share for your business?
Good. You should be. We’re ready to help you!